Tuesday, February 26, 2008

Smaller Boxes

The trend in packaging software is certainly towards online delivery, but in the meantime it's nice to see companies like Apple reducing their packaging waste (and shelf space for the consumer).  As an example of how far things have come in a couple of short years, compare the Aperture 1.5 retail box (2006) versus the Aperture 2.0 box I received last week.  An amazing transformation I'm sure you'll agree.  And yes, in case you were wondering, Aperture 2.0 is an incredible upgrade!  I'll try to post a review at some point in the future.

No comments: