First of all, yes, I am obsessed with my iPhone, and I'd definitely give it high marks for customer satisfaction ;-)
Just came across this interesting graphic showing customer satisfaction for various mobile phone vendors. Surprise, surprise, Apple beats them all. Unfortunately though, for most people I know who might be interested in getting an iPhone, it's not the phone's cost that's putting them off - it's the cost of the AT&T service plan which comes to about $65 a month after taxes.
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