Like it or not, Windows Media Video files (.wmv) are common on the web and Mac users need a good way to play them. In the past, Microsoft provided a free version of their Windows Media Player for Mac OS X, but discontinued it about a year ago. This isn't a huge loss since Windows Media Player for Mac OS X was never very well done (let's just say it wasn't a pleasure to use) and the new alternative is actually easier to deal with.
Flip4Mac allows you to play Windows Media files with the standard Apple QuickTime Player and also plays movies embedded in web page. After installing the software, dealing with wmv files is no more trouble than dealing with normal QuickTime files. The full version of the software has many more options and allows conversion from wmv files into other formats suitable for devices such as your iPod and Apple TV. The free trial allows export using QuickTime Pro (review), but places a watermark across the video.
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